Since becoming a partner of the most innovative telecommunications provider in the Middle East, VIVA Bahrain, iVEDiX has developed a greater sensitivity to the fast growing needs of the industry. Needs like: boosting average revenue per user (ARPU), churn prediction and management, pre- and postpaid convergence, integrating cost and revenue, and improving procurement.
So, what is the effect of targeting these telecom vitals? What do they mean? And, how does business intelligence fit (BI). Well, our team’s Senior BI Data Architect has some poignant insights on telecom applications for BI.
1) Boosting ARPU
This type of feedback provides operators with the capability to identify and deploy potential revenue-increasing programs within the customer base. Business intelligence (BI) and BPM tools help operators in the improvement of ARPU and market penetration analysis, campaign effectiveness analysis, and revenue stream analysis – the ability to identify segments with propensity to buy.
2) Churn Prediction and Management
It is six times more costly to acquire a new customer than to retain a profitable customer. Churn prediction and management provide communications service providers with the means to more effectively retain their most valuable customers, segment their customer base, and focus marketing campaigns in terms of Customer Lifetime Value (CLV).
3) Pre- and Postpaid Convergence
There are huge benefits of moving to a convergent BI environment, which includes a single set of system modules, common infrastructures, and rapid introduction of new services. However, flexibility offered by the BI platform in transition from the current separate prepaid and postpaid systems to a convergent system is unprecedented. Most BI platforms allow transition in several ways, in accordance with the customer’s requirements. The approach can be a rapid transfer to a single convergent billing system, or phased, in a manner that guarantees benefits and ROI at each stage. BI provides a smooth migration path from legacy systems.
4) Integrated Cost and Revenue
To understand profit margins there must be a clear view of both costs and revenues on a per-product and per-customer basis. If carriers look at only what they bill, without marrying information to what they know of costs (i.e. what wholesale providers charge), then they have only half the picture.
5) Improving Procurement
BI provides consolidated view of the company including its supply chain. BI systems also act as an intermediary between the organization’s CRM and SCM systems. The consolidated view helps the company manage its supply to match the demands of its customers.
Just think of how a business could be transformed with insights like these at their fingertips. So tell me, what do you think are some vital demands transforming the telecom industry?